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Customer Analytics

In the retail and customer services market, fierce competition has become the norm. Developments in social media and on the web have made customers aware of their full range of options and empowered to decide between them. Customers can not only decide what they want, but where they wish to find it and with whom they prefer to do business.

In this environment, the establishment and nurturing of customer loyalty has become a top priority, integral to a company’s continued success.

From Information to Communication

GlowByte Consulting has the technical expertise to implement systems that not only automate and alleviate analysts’ and researchers’ workloads, but also expand their creative capacities, unlocking completely novel sales and communications strategies.

Our systems provide an integrated, transparent perspective on the consumer base, allowing experts to carry out deep data analyses, uncover hitherto obscured consumer groups, and build accurate mathematical models of customer preferences and behavior. Our work provides practical pathways to improved customer experiences and an elevated level of customer loyalty.

GlowByte Consulting is ceaselessly moving forward. We strive to act as pioneers, being the first to bring the latest technologies to Russia and the CIS. Over the course of our projects, we have been the first company on the Russian market to integrate web, social, and geographic data with traditional back-office systems and to implement live-streaming and online processing. Currently, we can effectively guide you through the transition from simple mass promotions to personalized, interactive marketing